RC Cola Case Essay

As we all know that Coca-Cola, Sprite, Pepsi are very famous drinks all over the world as well as Bangladesh. We can’t find single person who doesn’t like soft drinks. Mainly our young generation preferred to drinks. Now days there are many soft drinks company are coming continuously like Euro-Cola, RC Cola etc. Most of them are tastes are quite similar. Popularity of RC Cola is rapidly increasing day by day. In a small town, city even in villages RC Cola is available. RC Cola has taken a very strong place in people’s heart within very short time. One of the reasons is its price and another reason is its taste. The first line of beverages was named ‘Royal Crown’ and the first Cola was called Chero-Cola. Activities of the Management: Different activities of the management in RC Company Ltd. are given below: Planning: The overall planning approach in RC Company Ltd. is top-down. The seven members of the Board of Directors are responsible for the strategic planning and overall policy guidelines of the Company. Mainly the top level management plans al the long term and short term planning. ââ€"  Expansions of its products and sales are the long range planning. How can expand its products, sales and how it will be financed to earn more profit are its long term planning. * The lower level management of RC Company Ltd. makes short term plans. The management makes the plans of daily activities of the Company. Today or tomorrow’s work schedule making is the part of short term planning of RC Company Ltd. Organizing: Planning of the management of RC Company Ltd. establishes the goals of the company and how they are to be achieved. Organizing develops the structure to reach these goals. The CEO, Managing Director, Deputy Managing Director and Head of Factory are responsible for achieving business goals and overseeing the day to day operation. Co-ordinating: The CEO and Managing Director of the Company are assisted by a senior Management Group consisting of Deputy Managing Director and Head of Factory centrally and co-ordinates operations of offices. Management of RC Company Ltd. also trains their labors, so that they can get better performances from their labors. Directing: Through the planning the management of RC Company Ltd. builds climate, provides leadership and arranges the opportunity for motivation. Manager of the factory and offices plans and oversees the work of each of his or her sub-ordinates. Directing is aimed at getting the members of the Company to move in the direction that will achieve Company’s objectives. Controlling: The management approach in RC Company Ltd. is authoritative. Tasks are designed in such a way that one cannot leave without completing it as he is assigned for a day. Sitting arrangement in the factory and all offices is done in a way that the superior can monitor the sub-ordinates all the time. Budgeting, rewarding, punishing etc. are also practiced as control mechanism. Product planning: * RC Company designs the product according to the USA brand. * Import the raw materials from USA. * Assess the need of the market. * They assess the product cost and the price of the product in the market. * Import the machineries from USA. * They follow the production method of the foreign product. Production Method and Design: Most of the flavors of RC Cola are as concentrates, which are rigorously analyzed toensure the quality specifications. Each concentrate lot is coded and packaged, thenshipped on for the next step – the addition of sweetener and water to the concentratesto produce syrups for cola.The quality standards are very high. Mixing tanks must be of a specified grade of stainless steel. The entire syrup manufacturing system must employ hot sanitation. Precise control over water and sweetener components must be demonstrated. And,quality control professionals must oversee each step of the process. RC syrups start with fresh water, treated by using a multiple barrier filtration process.In one tank there are two large mixers, which look like wheels from outside. There tons of sugars are added to produce syrup. Then the syrup is transferred to the other tank where it is refined. After that it is kept under the Ultra Violet (UV) ray to cleanthe germs. In another tank the flavors are mixed. Finally it is transferred to thecarbonated chamber. Throughout the manufacturing process, they take special careto ensure that every step – from the selection of ingredients to the calibration of equipment – requirements. The final step is to verify that their efforts have been successful by testing the syrups for taste and adherence to their formula. Product and Customer solution: RC cola is a soft drink. We get it as a bottled drink. We get it in different size, quantity and taste. It contains calories, carbohydrate and sugar. There is no fat, protein and sodium. But diet cola has no sugar. We get it in different colors and flavors. It has no harmful element. It is a refreshing drink for all classes of people. RC is a product that consists of the basic physical offering and an accompanying set of images and services features that seek to satisfy needs. RC Cola is also that type product. Price and Customer cost: Price depends on its quantity. It is expected to all because the price is reasonable. We get it within 15-50 taka. Though the cost to market the product in the rural area is bit high, the price is same both to the urban and rural area. Pricing decisions are influenced by now responsive a target market is high or low price, the physiological created by prices and the actions of competitors. Inventory control: Inventory control balances the need for adequate stock against the costs of purchasing, handling, storing and keeping records on it. It is an attempt to keep enough material on hand to satisfy production requirements and at the same time avoid tying up too much capital in inventors. RC can keep its raw materials very well because if they do not keep their materials well they can face a heavy loss. Materials management: RC cola is a soft drink. To prepare it needs some elements that are very essential for it. The RC Company buys its raw materials from home and aboard. The RC Company establishes performance specification for required item, or accepts supplier’s specification. Department that needs submits purchase requisition to purchasing agent. Purchasing agent sends purchase order to supplier. Purchasing agent follows to confirm item will be delivered according to terms. Goods – received and inspected by the inspector of RC Company Promotion and Communication: Advertising is the main way of promoting new flavor and new design product. When the product is launched the company gives ads to the electronic media and paper media to create concentration of the people. When the new product is launched the company give discount in product. They offer several types of free gift with the newly launched product. Promotional strategy is the second element of the marketing mix. It involves the correct blending of advertising, publicity to create the promotional mix. Product and Customer solution: RC cola is a soft drink. We get it as a bottled drink. We get it in different size, quantity and taste. It contains calories, carbohydrate and sugar. There is no fat, protein and sodium. But diet cola has no sugar. We get it in different colors and flavors. It has no harmful element. It is a refreshing drink for all classes of people. RC is a product that consists of the basic physical offering and an accompanying set of images and services features that seek to satisfy needs. RC Cola is also that type product. Price and Customer cost: Price depends on its quantity. It is expected to all because the price is reasonable. We get it within 15-50 taka. Though the cost to market the product in the rural area is bit high, the price is same both to the urban and rural area. Pricing decisions are influenced by now responsive a target market is high or low price, the physiological created by prices and the actions of competitors. Responsibility to the Environment: Water pollution- Water pollution is caused by the dumping of toxic chemicals, sewage and garbage into rivers and streams. To keep the water pollution free, steps are strictly maintained by the RC Company people. Air pollution-Air pollution caused by carbon-monoxide and hydrocarbons that come from motor vehicles and by smoke and other pollutants from manufacturing plants. From the RC Company these gasses are not exhausted. Only very low amount of smoke exhausts from generators. Land pollution-Land pollution results from strip mining of coal and minerals, forest fires, garbage, disposals and dumping of industrial wastes including chemicals. RC Company is not caused any kind of land pollutions. Responsibility to Investors: Company also has a responsibility to the people who invest money to them. Proper management of funds-RC Company manages funds properly so as to return a fair profit to investors. Managers have a responsibility to thoroughly investigate their investments and to clearly present all facts and risks to investors. Access to information-RC Company has the responsibility to make stock information available to all potential investors. Executive compensation-Executives who run company carry tremendous responsibility and deserve to be compensated accordingly. A fair compensation program definitely rewarded executives for out-standing performance. Conclusion: The management approach differs from organization to organization. But all types of organization apply mare or less some common functions such as planning, marketing, HRM, co-ordinating and production. RC Company Ltd. successfully applies management functions in its operations. As a result, today RC Company deserves top position in the market of soft drinks.