Celebrities Essay Example | Topics and Well Written Essays - 1000 words

Celebrities - Essay Example As a result, there are pros and cons when a company decides to contract a celebrity to be the face of its product or service. Celebrity endorsers are individuals who are known to the public for achievements in areas other than that of the product-category endorsed. The individual enjoys public acknowledgement and who uses this acknowledgement on behalf of a product or service by appearing with it in an advertisement. As well as promoting established brands, celebrity endorsers are used to promulgate new brand images, reposition brands or introduce new ones (Pride, 2013). The use of celebrities has become a common practice for companies competing in today’s cluttered media environment, with one in five marketing campaigns now featuring celebrities. The use of celebrities as endorsers tends to create, attempts to create positive effects in the minds of consumers, operating alongside consumers’ owned culturally formed meanings. Companies invest large sums of money to align their brands and themselves with endorsers. The rising popularity of this phenomenon is due to increasing consumer consciousness and new product proliferation, and encouraging marketers to use attention-creating media stars to assist in product marketing. Initially, the use of celebrity endorsers seemed to be an all-gain/no-risk situation, but as with any dynamic marketing communication strategy, there are potential hazards (Dietrich & Livingston, 2012). Hence, before a company embarks on the process of hiring celebrity endorsers to market its product and services, it ought to critically analyze the pros and cons of using this kind of marketing strategy. Nike is one of the companies that have enlisted the services of celebrity to market its new elite speed mercurial vapor playing boots currently worn by Cristiano Ronaldo and Lionel Messi. Pros of celebrity endorsers Celebrity endorsers can create positive buzz and attract both new customers and investors. The exposure companies can get by associating by their products with a celebrity is such a lucrative opportunity such that businesses often give away products in the hope of attracting celebrity interest. Furthermore, celebrity endorsers help to increase mainstream exposure. Most companies are aware the Western culture is infatuated with celebrities. Hence, for a company that has just gained a foothold of the market, the use of a celebrity figure will enable the company to drive a lot of eyeballs towards its product or service. The use of celebrity endorsers will help to increase the credibility of the product. Even though there are celebrities that have developed a love to hate relationship with members of the public, their appearance in various products can help to generate the appearance of credibility for both developing and established companies. A lot of consumers prefer to use that product or service that has a celebrity on it since it signifies that the product has something worth checking out. The u se of celebrity endorsers tends to generate compelling content, which has often, proved to be an elusive aspect for content-driven businesses. As a result, the use of celebrities will enable the company to produce the type of content that can hardly be bought regardless of the amount of money that the company intends to use in marketing the product or servic

Briefly discuss, using specific examples, the issue of vaccine safety Outline

Briefly discuss, using specific examples, the issue of vaccine safety - Outline Example They argue that the effectiveness and safety of vaccines are not guaranteed. Issues surrounding the safety of vaccines are based on the fact that the use of vaccines has been associated with health problems that occur as side effects upon using vaccines. Specifically, autism has controversially been a condition that has been linked to the use of vaccines, with children within the relevant age bracket being the most vulnerable. In this regard, parents have raised concerns over the underlying risks in vaccine use. Governments, states, and more especially medical interventionists are embarking on monitoring health status of most vaccinated patients in a bid to ensure that vaccines remain safe, over and above being effective (Miller, 2009, p.173). While most vaccines have passed safety tests, cases of vaccines that are not safe cannot be ruled out. The occurrence of health problems that result from vaccines also remains an open phenomenon, thereby necessitating intensive analysis of vaccines’ side effects and subsequent health complications that they are likely to

European Union Law - Institutional Balance Essay

European Union Law - Institutional Balance - Essay Example Initially, the crusade was focused on centralizing the coal and steel industries of Europe for better control and protection. It was thus evident at the start that the reason for the amalgamation was economics which explains why the group was earlier created as the European Economic Community.1 Since the interrelations and interactions among the members of the community were embodied in treaties or equivalent covenants, there was a need for an adjudicatory body to ensure that the provisions and terms of those agreements between and among independent territories or jurisdictions were religiously kept and to see to it that the institutions and agencies under the Union formulate and execute acts and deeds which are legally in pursuance of those treaties and covenants. This led to the establishment of the Court of Justice of the European Union in the year 1952. The tribunal is now one of the seven pillars of the European Union and its judicial authority cooperating with the courts of the member states.2 The coordination includes matters of interpretation of the relevant laws and rules. The most important sources of law are legislation and jurisprudence, also called case law or common law. In the case of the European Union, it key institutions have legislative powers. ... even without these law-making bodies, there are already several treaties between and among member states which have been in force and effect and which necessarily become components of European Union Law. Most of these legal agreements are now incorporated in the European Union Consolidated Versions of the Treaty on European Union and of the Treaty Establish the European Community. The European Council Treaty and Protocols which was amended by the Treaties: Merger Treaty, the several Acts of Accession, the Budgetary Treaties and others also form part of the European Union Law. Secondary legislations in the nature of regulations, directives and decisions issued and adopted by the European Council, as well as international agreements for and in behalf of the Union, are also included in the whole legal framework. It is worth to note that the European Council, known today as the Council of the European Union, is composed of the representatives of the Member States who hold ministerial lev el positions. While there is only one Council, it is not a fixed institution and its designation and membership depend on the subject matter then at hand. Hence, if the issue then prevailing is about agriculture, the respective agriculture ministers will be the participants and the body will then be called the Agricultural Council.3 There can therefore also be a Council of Foreign Affairs, or of Finance, or of Home Affairs, etc. It is likewise important to observe that institutional balance is of fundamental significance in the political sphere of the European Union. No less than the key institutions of the union zealously advocate this kind of neutralization in order to conserve and maintain order, working harmony and decorum among all the branches and instrumentalities of the

The Health Care Industry in the Business World Essay

The Health Care Industry in the Business World - Essay Example This essay stresses that NHS is a company that has to improve its communication and intergration of accounting techniques and procedures to improve their level of understanding of how different variables can affect the financial bottom line of a company and how these techniques are able to measure precisely the performance of a company in different operational areas. A conglomarate health care organization which has many units performing different and similar type services has to receice support from all business departments to produce information that enables a company to support the decision making process of the company which is perform by the executive managerial staff of NHS. This paper makes a conclusion that it is difficult for a company to succedd if teamwork and productive synergies are not developed about the varios business units and operation departmetn of a company. Providing supporting services is the responsibility of professionals who work as business adminitrators. Within an organization one of the most influenctial deparments that prepares information regarding the economic activity in a company is the accounting staff. There are many techniques that manipulate information to convert raw data into valuable business reports and information that provides a compilation of the internal financial behavior of an organization as well as other information regarding the industry in which a company operates.

Long term project of French spirit promotion in Germany Essay

Long term project of French spirit promotion in Germany - Essay Example Initially there has been a rumor that Ubi-France intended to purchase more number of shares towards acquisition of the German rival groups. The business situation was therefore tensed, and business relationship between France and Germany stained. Such rumors have been refuted by the officials from the Ubi-France, rather the officials have stressed over the need to secure market shares and achieve customer satisfaction. The company has adopted and implemented â€Å"the use of operational ideas and successful experiences from their operations in France†, and has integrated the after purchase services with the sales network, aimed at the establishment â€Å"of a comprehensive and high-efficiency sales-service network† (Warren, 2001). The German consumer market venture has recorded sales of more than twenty thousand units on monthly basis, which is forty percent greater than the previous solo performance of the company. Ubi-France has felt victim of the sociolinguistic challenges within German market. The multinational companies including Ubi-France have been accused for their involvement in such practices which generate â€Å"creativity-driven shock values, controversy and extreme individualism commonly accepted in the North American and Western European markets†. Ubi-France has experienced severe tribulations due to its â€Å"advertising language as culture-blind and bona fid†, and German market created great hurdle for the industry. It has been important for the company to implement congruence of the values, and avoid the existence of the cultural values in the organization in an implicit manner. It has been observed that the categorization of the organizational, departmental and employee values and behaviors on the basis of the cultural affinity has generated satisfaction among the employees, and has developed positive impact on their â€Å"commitment, absenteeism, turnover, mora le and

Physical and Chemical Structure of Penamecillin Essay

Physical and Chemical Structure of Penamecillin - Essay Example CAS name for penamecillin is (2s, 5r, 6r)-3, hydroxymethyl (2s,5r,6r)-3,3-dimethyl-7-oxo-6-(2-phenylacetamido)-4-thia-1-azabicyclo(3.2.0)heptane-2-carboxylate , 3-dimethyl-7-oxo-6-[(phenylacetyl) amino]-4-thia-1-azabicyclo [3.2.0] heptane-2-carboxylic acid (acetyloxy) methyl ester. Furthermore, the CAS registry number for penamecillin is 983-85-7, and the compound InChIKey, is NLOOMWLTUVBWAW-UHFFFAOYSA-N (PubMed, ch 1). Â  Penamecillin has a molecular weight of 406.45278 g/mol with a molecular formula of C19H22N2O6. It is a monoclinic crystalline compound (PubChem, ch 4). The compound has a density of 1.376g/cm3, a boiling point of 648.774Â °c at 760 mmHg, with a melting point range of 105.5 Â °c to 111 Â °c, and a refractive index of 1.609 (Gibaldi And Schwartz, 362 ). It is moderately soluble in water but insoluble in petroleum ether. However, penamecillin is very soluble in methanol, ethanol, ethyl acetate, and benzene. It is also readily soluble in dimethylsulfoxide, chloroform, acetone, trichloromethane, and ether. Furthermore, it is an unstructured crystalline white powder with the precise optical rotation of +269 deg, at 20 deg C/D methanol. It also possesses a flash point of 346.2Â °C, with an inflammable limit of 364Â °C when it is a settled powder, and 442Â °C when it is in form of spun powder. Furthermore, it has a slight characteristic odor, and its decomposition temperature is > 105 Â °C. In terms of stability and reactivity, penamecillin is stable at ambient temperatures and should be kept away from heat or ignition sources. It is also a readily biodegradable compound even though it is not a bioaccumulation or eco-toxicity compound (PubChem, ch 4). Â  

Hot Melt Extrusion Essay Example | Topics and Well Written Essays - 750 words

Hot Melt Extrusion - Essay Example HME technique does not require time consuming drying step and compressing step; and therefore, the processing steps are significantly reduced. Due to fewer unit operations involved in HME operation, production time is greatly enhanced. During the HME process, the polymer-melt itself act as a thermal binder. HME eliminates problems arising from poorly compactible materials. An extruded rod obtained from HME procedure can be directly incorporated into tablets after cutting. Uniform dispersion of fine particles is obtained due to vigorous mixing and agitation conditions of HME operation. The energy requirements in HME process are low as compared to high shear granulation. The HME process requires lower investment for equipment as against other processes. HME technique also provides new strategies to increase dissolution rates for sparingly water soluble drugs, enhance bioavailability of the active ingredient, improve content uniformity of dosage formulation, modify drug release, and als o helps to mask the unpleasant taste of the drug (Repka et al. 1043; Crowley et al. 909). A single- or twin-screw extruders are used for HME process. The extruder is composed of a feeding hopper, barrels, single or twin screws, die, screw-driving unit, heating/cooling device for the barrels, conveyer belt to cool down the product, and solvent delivery pump. The monitoring devices on the equipment include temperature gauges, a screw-speed controller, an extrusion torque monitor and pressure gauges. During the HME process, first a dry powder blend of drug, polymer, and other adjuvants/additives is prepared. Then, this soild mixture is fed into the feeding section of the extruder. The material is transferred to the melting section. The heat is applied to the material in the melting section to form the polymer-melt. This molten mass is transferred in the metering section which is then